Good quality, hi-resolution professional images play an important roll in any public relations effort, regardless of which media are involved.
There's no shortage of professional photographers. What can prove difficult is finding the right skill set, mindset, equipment and experience in the same shooter.
We don't add 10-20% mark-up for the photo shoots we commission, as typical with other firms. We expect a lot from our photographers, and they work hard for us. On the same token, we do our best to produce great images at a reasonable cost for our clients. The photographer bills the client directly.
We insist that after the shoot is complete, images have been edited, and the photographer has received payment, the images belong to the client, to us, and to the subject of the photos. No licensing, no strings attached.